What Can YouTubers Claim as Expenses

Navigating allowable expenses is essential for YouTubers looking to maximise their tax efficiency.

YouTubers can claim expenses such as equipment costs, software subscriptions, travel related to content creation, and a portion of home office expenses. These claims must be directly tied to their channel’s business activities to be considered legitimate by taxation authorities.

Understanding which personal expenses are claimable can be challenging.

While specific costs like a haircut for a themed video may be claimed, everyday personal hygiene expenses are not typically eligible. The same principle applies to travel or meals that are not directly linked to video production or business meetings.

Proper documentation of all expenses is crucial to prevent issues during audits.

Accurate records, including receipts and invoices, support claims and ensure compliance with tax regulations.

By familiarising themselves with these guidelines, YouTubers can more effectively manage their financial obligations while focusing on growing their channels.

Understanding Eligible Expenses

Eligible expenses play a crucial role for YouTubers aiming to manage their finances effectively.

By knowing what qualifies as a business expense, creators can maximise their tax deductions and ensure compliance with tax obligations.

Definition of Business Expenses

Business expenses for YouTubers include costs that are both necessary and incurred entirely in the service of operating their channel.

These expenses might consist of purchasing equipment, such as cameras and lighting, which are crucial for producing high-quality content.

Other expenses can involve software subscriptions, editing tools, and digital marketing services.

Maintaining records for travel expenses related to shoots or industry events is essential, as these are also considered deductible.

Properly categorising and documenting these expenditures ensures they meet criteria set by tax authorities.

Principles of Expense Deductibility

To qualify for tax deductions, an expense must be directly related to the business operations of a YouTuber.

One important principle is the “wholly and exclusively” test, meaning the expense should be incurred solely for business purposes.

If an expense serves both personal and business use, only the business portion is deductible.

Additionally, the expense should be common and accepted within the field, reflecting typical costs that a YouTuber would sustain.

It is important to retain receipts and financial records, as these documents provide proof of expenses.

Following these principles guarantees YouTubers can claim all permissible deductions without encountering issues during tax audits.

Content Creation Costs

YouTubers can claim various expenses incurred during content creation to reduce taxable income. This includes costs such as equipment purchases, software licences, and digital assets essential for producing and enhancing video content.

Equipment Purchases

Investments in equipment are fundamental for any YouTuber aiming to deliver high-quality content.

Cameras, microphones, and lighting are standard equipment expenses. They can be claimed if used solely or primarily for content creation.

It is important to maintain receipts and detailed records to substantiate these claims with tax authorities.

For items used both personally and professionally, only the business-use percentage is claimable. Keeping an inventory of equipment and usage can help justify expense claims effectively.

Software Licences

Software licences cover a wide range of tools crucial for content editing and management.

Popular options include video editing software like Adobe Premiere Pro or Final Cut Pro, and graphic design programs such as Adobe Photoshop.

These tools often come with subscription fees or one-time licence costs.

It’s crucial to track these expenses and relate them directly to the creation process.

If shared across multiple streams, only the portion used for YouTube production is deductible.

Digital Assets

Digital assets refer to royalty-free music libraries, stock footage, and graphic templates that enhance video production.

Subscriptions or one-time purchases from sources like Epidemic Sound or Shutterstock are deductible when directly applied to YouTube projects.

Keeping an organised record of purchases and usage rights is essential to avoid disputes, especially if a subscription covers multiple platforms or services.

Regularly updated logs confirming usage specific to YouTube are beneficial.

Workspace and Utilities

YouTubers can claim certain expenses related to their workspace when working from home. These include costs associated with maintaining a home office and the internet and phone bills used for business purposes.

Home Office Expenses

When a YouTuber uses part of their home as an office space, they may be eligible to claim expenses related to this workspace on their taxes.

This could include a portion of rent or mortgage interest, property taxes, and home insurance.

To claim these expenses, the space must be used exclusively and regularly for business activities.

Accurate records should be kept to substantiate these claims.

It’s recommended to calculate the eligible claim proportion based on the percentage of the home that the office occupies.

Internet and Phone Bills

Internet and phone services are essential for YouTube content creators.

Expenses for these services can often be claimed proportionate to business use.

It’s important for YouTubers to keep detailed logs or use itemised billing to discern personal from business usage.

Typically, claiming a percentage of the total internet and phone bills is advisable, reflecting the portion related to content creation activities.

Providing evidence, such as billing statements and logs of business use, can support claims made for these utilities.

Travel and Accommodation

YouTubers can often claim travel and accommodation expenses if these are directly related to their content creation work. Documentation is crucial to validate these expenses, ensuring the costs are legitimate business expenses and not personal expenditures.

Transport Costs

Transport expenses are deductible when they are directly tied to video production activities.

These might include fares for trains, buses, or air travel to a location specifically for content creation purposes.

Maintaining detailed records, such as tickets and receipts, supports these claims.

Additionally, using a personal vehicle for business travel may allow for mileage deductions.

Keeping a log of distances travelled and dates of travel can aid in this process.

Lodging Expenses

Accommodation costs incurred during business-related travel can also be deductible.

Whether staying in a hotel or renting a short-term apartment, it’s essential that these expenses are directly linked to the YouTuber’s content creation activities.

Proof of stay, such as booking confirmations and receipts, are necessary.

Any lodging that is also used for personal purposes is not deductible, highlighting the importance of clear documentation.

Daily Allowances

Daily allowances, also known as per diems, can be claimed for meals and incidental costs during business trips.

These allowances cover costs like meals and tips paid during travel.

The amount claimed should be reasonable and should reflect typical business travel standards.

Maintaining receipts and documenting the purpose of the meal or tip further legitimises the expense in case of an audit.

Professional Services

YouTubers can enhance their operations by utilising professional services essential for tax and business management.

Properly integrating legal advice, accounting, and management services can streamline operations and ensure compliance.

Legal Advice

Securing legal advice is vital for YouTubers to navigate the complexities of contracts, intellectual property, and compliance.

Legal professionals assist in drafting contracts to protect rights and ensure fair usage of content.

In addition, they help manage risks associated with copyright infringement and trademark issues.

Consulting with a legal expert allows content creators to safeguard their brand and ensure that all legal requirements are met.

This investment can prevent future legal disputes, protecting both revenue and reputation.

Accounting and Bookkeeping

Accounting and bookkeeping are critical for maintaining accurate financial records.

YouTubers can claim the costs associated with hiring professionals to manage their finances, file taxes, and provide financial advice.

These services help creators maximise deductions, ensuring proper categorisation of expenses such as equipment and travel.

By employing accountants, YouTubers ensure they comply with tax regulations, reducing the risk of audits.

Agency and Management Fees

Working with an agency or management company is common for YouTubers aiming to grow their brand. The fees paid to these entities are generally deductible and cover a range of services.

Management firms handle negotiations for collaborations, sponsorships, and brand deals. They also assist with marketing strategies, social media planning, and audience engagement.

Strategically partnering with experienced managers helps YouTubers expand their reach while maintaining a clear focus on content creation.

These professionals help optimise opportunities and boost overall efficiency in managing a YouTube career.

FAQs

When it comes to deducting business expenses, what exactly can you claim? As accountants who specialise in YouTubers, we’ve done a quick FAQ on some common expenses for YouTubers below that we hope will help guide you on the correct path. As always, be sure to document all expenses thoroughly and keep your receipts! This will make things easier come tax time.

What can YouTubers claim on expenses?

Most expenses that are tied directly to your business, and necessary for its function, are claimable. However, there are a few things that can be a little tricky to figure out.

Can YouTubers claim cameras on their taxes?

Absolutely. Cameras, lights, and other filmmaking equipment are key parts of your business, so you can claim them as expenses. This is probably the most clear-cut example of a business expense for YouTubers.

Can YouTubers claim props and backgrounds?

Yes – these are directly related to the production of your product (videos), so are absolutely claimable on your expenses.

Can YouTubers claim editing software?

Yes – the editing process is essential in creating your videos, and any video editing software packages/subscriptions can be claimed on your taxes as an expense.

Can YouTubers claim clothing as an expense?

Generally, no. Clothing can be seen as a general living expense, so most items of clothing are not seen as an expense. However, any “branded” clothing or pieces that are essential to your image are claimable. It’s a fine line – consult a YouTuber tax expert for more information.

Can YouTubers claim a home office on their expenses?

Yes. A home office is a great example of something that should be claimed as an expense for YouTubers. If you also use the space for personal reasons, you may have to only file a partial claim, though.

Can YouTubers claim stock footage on their expenses?

Yes. Many YouTube channels rely heavily on stock footage, especially ones that are built around narration or education. Claiming for stock footage on your taxes is completely valid – but make sure you have the rights to use the images/videos you download in your videos. Just because you purchase a film doesn’t mean you have the right to put it in a video, and video rights contracts can be extremely complex.

Can YouTubers claim personal hygiene expenses (i.e., haircuts, makeup, nails, etc.)?

Yes and no. You can claim any personal hygiene expenses when they are directly correlated to a specific job. For example, if a video requires you to get a specific haircut, it can be claimed as an expense. For everyday personal maintenance, you cannot.

Can YouTubers claim cell phone and internet bills?

Much like the home office, this will likely be a partial deduction. You will need to keep track of your call log and internet usage specifically tied to your YouTube channel, and can then claim a percentage of the total bills.

Can YouTubers claim travel expenses?

Yes – but only if they are specifically tied to your YouTube channel and the production of videos/attendance of business meetings. Keep a log of any travel expenses that are business-related, and don’t claim more than you are eligible for.

Call The Showbiz Accountant for help with expenses

If you want to learn more about what expenses you can or cannot claim, contact The Showbiz Accountant to get a free 15-minute review. If you aren’t properly claiming your expenses, you can either miss out on thousands of pounds or worse – get a visit from the taxman. Make sure that you have everything behind the camera sorted out, so you can shine in front of it.

Picture of Keith Rennie

Keith Rennie

Managing Director